"That said, we are obviously happiest when we can match strong revenue with good viewing figures. Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information Statista. The difference with the Super League is that Chinese businessmen are not interested in making a profit from their clubs, at least not in a direct financial sense, but rather in gaining political capital by furthering the objectives of the Chinese state. Enjoying SportsPro content? Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. Secondly, the nature ofEnglish top-flight contestshave appealed to the casual sports fan. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. According to the latest report from analyst firm SPORT+MARKT, 70% of all football fans worldwide now watch the Premier League, with 643m homes tuning in to see the likes of Arsenal, Liverpool, Manchester United and Chelsea - an increase of 11% on the previous season. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The bad news for the governing body comes amid a backdrop of potential turbulence in the future, with the European Super League proposals still hanging around, while broadcasters are facing difficulties amid the ongoing pandemic. May 29, 2021. "We have many pay TV partners in Asia and we have a responsibility to maximise revenue for our clubs so that we can continue to attract the best players in the world," the league's commercial chief Richard Masters said at the Chinese Football Industry Development Forum. If you do doubt this, just watch a clip from any old game. The average audience per game for the English Football League (EFL) is currently up ten per cent YoY. This matched 2019 as themost-watched final fixture round everwith a TAD of 2.2 million viewers across all platforms. Repucom, Premier League Fan Survey 2011/12. Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be offers FT membership to read for free. Viewers in China will have access to matches from this weekend. While there has been a parochial tendency to write off ambitious foreign football competitions in recent times, the Chinese Super League is different. In the long term this may lead to a decay in numbers; it certainly isnt likely to lead to an increase. The Premier League was shown in a total of 188 of the world's 193 countries recognised by the United Nations. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. I was told by someone in the illegal streaming business that this is a huge issue outside of the UK but less so domestically. WebC Until 2005, the attendance figures in NPB were estimated by the home teams. However, there are examples - such as DAZN in Japan and Turner in the USA - of companies prematurely ending deals in the last year, and so the European governing body must tread a fine line. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many users needs. For comparison, that is only 18m less than Manchester United paid for Paul Pogba, who reportedly takes home 290,000 a week. Sports Media Watch. The resulting hype for the final was intense, with an estimated global audience of between 380 and 400 million viewers, making it almost twice as big as the Super Bowl. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. There are two key reasons why the English game has found such favour among Asian markets. Then it is split between clubs dependent on how large the market they represent is, how many clubs there are from said market, the final position of each club in the previous season's domestic league, and the performance of each club in the Champions League. Or by navigating to the user icon in the top right. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. These enterprises realise the value of the EPL teams as vehicles to promote their specific brand to a wildly receptive Asian audience. READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. The total and average attendances only covered regular season games. A record 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and The latest rumours and stories from around the world of football. READ MORE: How Football Explains Capitalism. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield. The clubs appointment ofmanaging director Ian Ayre was a move taken with an international vision. Premium access for businesses and educational institutions. The audience across Africa was 290m. Available: https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21, Immediate access to statistics, forecasts & reports, Top TV shows by total viewer numbers in the U.S. 2021-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Viewership of live sports in the U.S. 2021-2025, Digital live sport viewership in the United States 2021, Average per game TV viewership of NFL games in the United States 2010-2022, TV viewership of selected National Football League games 2022, NFL Monday Night Football average viewers 2015-2022, NFL Thursday Night Football average viewers 2015-2022, NFL Pro Bowl viewers in the U.S. 2000-2023, Viewership intent on the NFL in the U.S. 2022, by gender, Super Bowl TV ratings in the U.S. 1990-2023, NFL Super Bowl halftime show viewers in the U.S. 2023, Super Bowl viewers in the U.S. 2017-2023, by platform, Streaming viewers of the Super Bowl in the U.S. 1990-2022, NBA Finals TV ratings in the U.S. 2002-2022, Average viewers of the NBA Finals in the U.S. 2022, Average U.S. TV ratings of NBA Finals 2022, NBA All-Star game viewers in the U.S. 2003-2023, TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership NHL Stanley Cup games 2008-2022, Average U.S. TV ratings NHL Stanley Cup games 2006-2022, TV viewership MLB opening night on ESPN 2022, MLB World Series TV viewership in the U.S. 2000-2022, MLB World Series TV viewership in the U.S 2022, by game, MLB World Series TV ratings in the U.S 2022, by game, MLB All Star game viewership in the U.S. 1992-2022, Average number of MLS TV viewers in the U.S 2012-2021, MLS playoffs TV audience in the U.S. 2019, UEFA Champions League Final viewers in the U.S. 2022, FIFA World Cup Finals average viewership in the U.S. 2018-2022, Women's World Cup Final viewership in the U.S. 2019, Average number of U.S. TV viewers major golf tournaments 2021, TV ratings for final round of The Masters in U.S. 1997-2022, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, Daytona 500 TV viewers in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series 2022, NCAA basketball March Madness average TV viewership 2022, NCAA college football TV ratings and viewership 2020, Employment in Premier League clubs in the UK 2013/2014, by type, United Kingdom: employment in the Premier League in 2013/2014, by type, Enterprise value of top tier football clubs in Europe 2022, Contribution of the Premier League to the GDP in the United Kingdom 2013/2014, Tax contributions of Premier League clubs in the UK 2013/2014, by type, Premier league football clubs revenue in England 2016/2017, by stream, Revenue from Premier League TV broadcasting rights 2001-2016, Average UK television viewership of the English Premier League 2010-2017, by channel, UK: average matchday attendance of football clubs 2015-2020, by league, Favorite viewing method to watch FIFA World Cup in the U.S. 2018, Streaming viewers of FIFA World Cup games in the U.S. 2018, Revenue from Premier League broadcasting rights 1992-2019, West Bromwich: most expensive season ticket 2016-2019, Women's World Cup interest levels in the U.S. 2019, by ethnicity, Distribution of MLS television audience during 2013 regular season, by income, Annual income of Hong Kong Football Association FY 2020, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s), Find your information in our database containing over 20,000 reports. Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all The 3-2 win for Wrexham that day, featuring a last-minute penalty save by ex-Premier League and England goalkeeper Ben Foster, broke viewing records for UK It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. It now looks like it is from an alien planet. Heres why China poses a serious threat to European dominance. Aston Villas extraordinary game against Liverpool got between 2 million and 2.5 million viewers on Sky. China has been the English top flight's most lucrative overseas television rights territory. In the following months, Chinese clubs signed Gervinho, Demba Ba, Graziano Pelle, Ezequiel Lavezzi, Hulk, Ramires and Jackson Martinez, to name but a few. Business Solutions including all features. Meanwhile, China is beginning to make an impression on the European transfer market. "We and our clubs have an extremely passionate fanbase in China and are looking forward to working with the team at Tencent to engage with fans in new ways over the coming season," said Premier League chief executive Richard Masters. Chelsea news: The Blues have reportedly been turned down by their former boss as Mauricio Pochettino closes in on manager job. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was terminated with immediate effect earlier this month. The J. Pub figures are currently marginal for obvious reasons. The first determining factor is the final amount of money in the market pool, which was estimated to be 292m (263m) for the 2019/20 season. Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. Currently, you are using a shared account. Naturally, every press release declares them to be amazed and delighted by increases in Prime subscribers, but without independently verifiable facts, we should raise an Ancelotti-style eyebrow. Sky also saw their coverage of Norwich City v Derby County get 311,000 480,000. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. The ideal entry-level account for individual users. However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. Their policy is to pay ludicrous sums to secure the services of foreign talent, and it certainly seems to be working thus far. commentary and analysis you can trust. To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. Charlie Patino decision, relegation confirmed as 5.9m transfer completed - Arsenal loan latest, Tottenham offered chance to sign perfect Harry Kane replacement in bargain summer transfer, Harry Kane's future at Tottenham continues to draw speculation, with Manchester United understood to be considering a move for the 29-year-old striker ahead of next season, Arsenal can learn from $38.6m Unai Emery transfer mistake as talks held over move, Arsenal transfer news as Mikel Arteta identifies former Gunners star as midfield reinforcement but faces repeating Unai Emery mistake, Christian Pulisic faces Chelsea transfer deadline with Mauricio Pochettino decision looming, Chelsea news: Christian Pulisic has 60 days to rescue his career at Stamford Bridge as his contract situation remains unresolved, Arsenal to be without William Saliba against Chelsea as Mikel Arteta issues worrying update, Arsenal manager Mikel Arteta has been speaking to the media ahead of his side's Premier League clash against London rivals Chelsea on Tuesday night, Arsenal facing Serge Gnabry transfer repeat after Mikel Arteta makes huge decision, Charlie Patino has enjoyed a brilliant loan spell with Blackpool this season and is considered to be one of the best talents at Arsenal - but he looks set to find a new club this summer, Why Arsenal vs Chelsea will be played on Tuesday after Premier League decision, Arsenal continue their fight for the Premier League title as they welcome London rivals Chelsea to the Emirates Stadium on Tuesday night after the game was moved from it's original Saturday slot.

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