saving. Joseph Sugarman believed that the first sentence of your copy should be short because its easier to read and creates fewer obstacles. It was helpful and it was one of those books that stuck with me and Im glad to have you on here. Its everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping. Were betting that the Bears are going to win and to prove that, were going to sell you a computer. Lets connect! In Sugarmans catalogue ad for a burglar alarm he includes this copy under the header YOU JUDGE THE QUALITY., Will the Midex system ever fail? I'm so grateful for his mentorship and what his online trainings have done for me! . So, we did that. Joseph Harry Sugerman Net Worth (2023) | wallmine Go sign up and Im looking forward to talking about you in a future Toptal ad there. Joe: What did I put in there? The one you love is going to love.. He rewrote the ad and it doubled response. Its a long story. They were blown away. I have so much fun at restaurants. Joseph Harry Sugerman Net Worth (2022) - GuruFocus.com How Drip started as a widget and was acquired by Leadpages for a Building a $200k/mo digital marketing agency from the ground (using How to grow your audience (Using an Ambassador Program). Joe: Yeah. His company, JS&A Group, Inc., soon grew to become America's largest single source of space-age products, and he eventually introduced dozens of new innovations and concepts in electronics during the '70s including the pocket calculator, the digital watch, cordless telephones, computers and a variety of other items. Weve been in business 30 years. Last year I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco and weve never seen so much grass. Its very, very helpful. Andrew: There it is right on your screen now. Theyre studying them. Andrew: Did I say the AdWeek Copywriting Manual? Its the AdWeek Copywriting Handbook.. Its a collectible. What we found was something amazing. How could you spend a half hour selling a pair of sunglasses? In other words, like you said, you were so curious what was it like to look through those lenses. Instead, you see similar products that claim they will make the customer lose weight, get toned, and get a flat stomach in no time. Look back at the BMW example to see this in action. We were the first ones to introduce the digital watch. I guess BluBlocker would have to stand up pretty tall. Im most proud of that because it took guts to do it. I said, How can I spend an hour talking about storytelling? So, I started looking over some of the ads that I had written and my goodness, most of those ads were fabulous successes. Now what he got was books that were organized that could tell him where his business was month to month and without having to go home every night wondering whether hes unaware of where his businesses, whether hes spending money where he shouldnt, whether hes spending more money than he thinks he is or whether hes going to have tax issues at the end of the year. If you are a copywriter, business owner, or just someone ", "The work I've done with Carmine has translated into millions of dollars. Joe: Yeah. Tip #7: Understand the nature of the product. Sugarman says your prospect should feel in harmony with your copy. So, theyve got a special URL where they can keep track of how well Im doing for them and where they can give you a discount. How did I feel when I put them on? I said, Whats the story with these?, He says, Dont think youre going to sell them because theyre made for astronauts and theyre like $300 a pair. Andrew: I see. Joseph Joe: Well, what we did was the company came to us and they said, Were doing marginally well, but weve got a great product. And I said, Okay, if youve got a great product and youre doing marginally well, let me just take a look at it. They told me the name of it and how it works and all that kind of stuff. They couldnt wait to get the copy in the mail. They did such a good job that he started talking about them just to tell the rest of the entrepreneurial world how effective they were for him. It had made him millions, literally millions. Joe: Well, it depends. Teachers all over the world were using his software, buying his software and then using it to create bingo cards to help their students learn. It says, Warning to all Bear fans: The Patriots will solidly beat the Bears and heres why. And you kind of bring people in. Sugarman Net Worth Joe Sugarman: Building a Legacy of Helping People Live Healthy Entrepreneur and founder of BluBlocker Sunglasses, Joseph Sugarman, died peacefully surrounded by his family in Las Vegas on March 18, 2022. If its the latter, youre in good company. Joe: Well, I guess acquiring it was easy because I had the money from my BluBlocker experience. With that being said, here are the main takeaways from todays article: Reach out to me if you need a copywriter for hire to help you with your next project as well. Oatly tugs at emotions whilst delivering some facts about their product to back up those feelings. Joe: Absolutely. The one for BluBlocker, I tell the story of how I discovered it. Ive got the address and if you guys didnt write it down, just let us know and well add it to the comments. It makes me feel like youre more honest, that youre giving me a balanced view of the product. Burt Sugarman Net Worth He signs up. Joe: You can check with eBay, sometimes this thing is worth $30 to $50. I go there. I had to fill that one page and I only had like a couple days to do it. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. For example, Joseph Sugarman once wrote an ad for a smoke alarm speaking about how it was the nose of your house that smelled out trouble before it happened. Joe is 80 now, and during his amazing life he racked up success after success in marketing and sales. Reassuringly expensive was the punchy tagline. You can do it yourself. I can't express how much to say thanks to him especially in crafting my own business. Furthermore, you need to answer questions in a logical order as the customer would ask them. I was selling all kinds of electronics, digital watches, whatsoever. There were a lot of timesthe thermostat ad was a good example. Joe: Its listed as this is 50 years old. I point these out to my seminar participants. They were the people that were selling the toll-free numbers. Magical Branding. You know this of course. I read the whole thing. Books by Joseph Sugarman Your copy should be organised in a logical order. The more honest you are, the more happy people will be to deal with you. I look at the ads I wrote initially and its embarrassing. And the former led to the latter as he wrote prolifically and kept learning from those catastrophic early attempts. We were on QVC for 20 years. Thats funny, but I never figured it out. Actually, Joe, as I do my ad, can you pay attention and then rip into me afterwards as to what I could have done better? Joe: Times have really changed. A good friend of mine, Tony Hsieh from Zappos, did $1 billion a year in selling his shoes just through the internet. Now, it was illegal to take a credit card order over the phone. I cant think of an example right now. I found out. I noticed your first response came in the form of a story. These words can be used interchangeably, but the concept(No pun intended), remains the same. Login or become a premium member. How do you come up with this stuff? Joe: One questionyou didnt spell out Toptal. It was selling like crazy. Ill help out just so I can learn from you, and ended up being there. People trust you. We sold 20 million pair. I would say, Save the product because you never know when somebody in your neighborhood is going to be robbed. Id bring that up, the fear factor. One cloud service from another? Forbes Publishes 34th Annual List Of Global Billionaires Unfortunately, our scientist, who was a felon, we didnt know, really misled us. Andrew: One of my past interviewees I think said that entrepreneurship is lonely and that hes working on his own. You follow it. Im the founder of Mixergy.com, where Ive interviewed over a thousand entrepreneurs about how they built their businesses. Its called Toptal.com/Mixergy and the second one is a company that will do your books for you. Whats that doing here? Andrew: Did you trying to follow up the sunglasses with something else that didnt work? Dont they care about the result that its going to deliver for them? Heres the URL. Theres so much maintenance involved its a constant thing. President Joe Biden Absolutely. Thats in addition to a no-risk trial period of up to two weeks. I earned enough money to buy that beautiful facility in Maui. I figured, We can kind of duplicate that. So weve been doing that. If you buy this right now, instead of paying $100, your cost would only be $50. Is it some other system you have? Joe: The other thing I was going to say too was that you want to create curiosity. I am not interested now in a thermostat. Founder of BluBlocker Sunglasses, part-time Maui resident, Yeah. Once again a concept or bigger idea is used. So, okay. BluBlocker sunglasses, that was my total focus. They start reading it and theyre curious and they keep reading it and keep reading it. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. WebShowing 27 distinct works. We were driving to see a new product. So, I kept doing this. You followed all the principles, go ahead, run it. The goal is to create the curiosity in the beginning of the ad to really get that person to read. Why did we get off of those? Is it AdWeek Copywriting Manual? He wrote then and still writes all his own advertising copy for print, the Internet and TV. Delray Beach, FL 33444 President Joe Biden's 2023 White House Correspondents' Dinner Seeing as its in the excess of 300 pages, Ill save you some time and sum up some of Sugarmans main writing strategies ahead if you keep reading . Andrew: I see it here. And then the other thing that Im most proud of is the fact that we really initiated and started the toll-free number. Sugarman states that yes, you need to include features and benefits, but each sentence needs to flow into the next and thats your main aim. What differentiates one dating app from another? Id have different columns. They said, Could you just ship it? All of the elements within an ad, whether its direct mail, a landing page, or other material, is to get the customer to read the first sentence. Well, last year, I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco. Its called Toptal. His major profession as a Producer has made him extremely wealthy. Is that what you mean, or do you mean in general write a lot? Andrew: That part I get. Well, hes considered one of the best copywriters of all time. Forbes Andrew: You know what, I should actually make a note to finally do that. Isnt it JoeSugarman.com. Joseph Sugarman also called this harmony. Joseph Sugarman is a legendary copywriter and bestselling author. I used to read his book instead of hanging out with my friends when I was in school.. Id like to try it. ", "Carmine is such a generous man. And copywriting legend Joseph Sugarman describes his first ads as horrible. There was a lineup of peoplewe had a retail storethere was a literally a lineup of people all the way around the block waiting to pick up their computer that they were getting for 50% off. But you were basically taking a position saying, Heres the team thats going to win. You were selling them for $400, which was still much cheaper than people expected. Steven Sugarman owns over 338 units of Banc of California Inc stock worth over $8,582 and over the last 11 years Steven sold BANC stock worth over $5,013,924. This whole interview is sponsored by two great companies. I used to fail nine out of ten times. Im looking for it online right now. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. You can charge more for the product and there is increased desire when a problem needs to cured. 7 Epic Joseph Sugarman Copywriting Strategies and Examples Again, if you experience life, if you read all the books, if you justoh, and another thing is just keep writing, the better you get. I read every book I could read on copywriting, marketing. When I appeared on QVC, they did that once and our sales were terrible. Pretty soon if you get past the second or third paragraph, youre going to read the whole ad. You do have a website, dont you? The list goes on. And Joseph did it a humorous way that showcased his personality and unique writing style. Burt He says, Joe, what do you think? And I said, My god, this is terrific. This person is good but one little error, one digit being off could end up costing him a whole lot of pain and a whole lot of money because hed get his taxes wrong. Well, theres someone who I interviewed who knew me for a long time who sat there and said, Im not going to follow what Andrews saying. For a long time he did not believe for some reason. I created this for the Batman show back 50 years ago. But the point was I made it so you were so curious and one word led to another. You can bring in greed. Get Started as a Social Media Expert for $59.40. I love him. So I asked my sisters new mother-in-law if she would introduce me so that I can have Joe Sugarman here on Mixergy to do an interview and here he is. He's 79 years old and for nearly 60 years, Sugerman has dedicated his life to making a living dealing in juke boxes, pinball machines, arcade machines and gambling machines, especially gambling machines. He learned his trade from his father, the late Barney (Sugie) Sugerman, who was in the business before WWII. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. But heres the catch They used his EXACT design and copy style to grab his attention. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. ' I put that in there. Id love to hear a professional ad writers feedback on my ad reading. Theyll give you a really good price. So I bought it right away. He was 83. Like this guy, he doubled his response as a consequence. Joe: Thats part of the editing process. I would havethe infomercial was very much entertainment. I want to find out where his creativity comes from and how I could express that kind of creativity too. Nowhere else can you get this offer except for Toptal.com/Mixergy. He sold thousands of grapefruits. Simply because theres no urgency. Thanks for being on here. Is it divine inspiration? You figure an average of $25 a pair. I cant think of anything right now. So, we didnt allow. He wrote this long blog post about how he decided to switch to Bench. Upon signup, youre paired with a team of dedicated bookkeepers who understand your business and use simple, intuitive software to balance your books. Theyll give you a Mixergy exclusive and youll see it right there on the page. Have you ever heard a band play when one instrument is in the wrong key? He wasnt really satisfied. There are a few other stories that I tell. They stocked up on I think 20,000 pairs of BluBlockers for me to sell. Joseph The goal of the first sentence is to make the customer reader the second sentence and so forth. He is considered as a true legend in the field of TV entertainment. And dont try to trick them or scare them into taking action. Legendary Direct Marketer Joe Sugarman Dies At 83 WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. But Sugarman puts a slightly different spin on it. WebJoseph Sugerman is 75 years old today because Joseph's birthday is on 12/17/1947. I still have quite a few of these left, and Im happy to share this with your audience. Im wondering back when you were selling the MagicStat, when you were selling those old computers, before you could just reach out and text and email someone, how did you reach out to people like thermostat customer to understand that they dont like installation, that that was an issue for them, for example? This is his home where were doing the wedding. I said, Yeah, I know him. And thats exactly what your product does: it solves a problem. And then as an advanced concept, this is called Triggers. Its the psychological triggers that cause a person to buy. sort by. Is it just as easy as do a background check on your people? We were selling electronics. If you can tell a story around your product or service or how you discovered the product, thats what we do with BluBlocker. Thats how Sugarman was able to keep a prospects attention throughout a whole page of copy. I said, Who owns this? She says, Oh, its the Japanese. The Japanese? Yeah, they bought it, but theyre in trouble right now and they might have to sell it, because there was a recession taking place in Japan. We established a brand name for the product. I just happened to be driving down the 405 in Los Angeles and I was with a friend of mine.

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